01
Finding out about a drop from a customer
A page falls out of the top ten and nobody knows until sales mention the phone is quiet. An alert would have said so the same week.
How I fix itThe repetitive half of SEO does not need a human
Rank alerts, monthly report builds, lead routing and data pulls handled by scripts instead of your Monday morning. I set up the pipes so the data arrives and the alerts fire on their own.
The same three hours, every month, forever
Somebody exports four CSVs, pastes them into a spreadsheet, fixes the formatting and rebuilds the same chart. It is nobody's favourite morning and it is entirely mechanical.
02
A report rebuilt by hand every month
Same exports, same paste, same chart, twelve times a year. It is the clearest possible candidate for a script and it almost never gets one.
How I fix it
03
Metadata written one product at a time
Two thousand products and a team writing titles by hand. Most of that can be generated from the feed and reviewed, rather than typed.
How I fix it
3 hrs
Typical monthly reporting time removed in the first month
340
Product URLs given generated metadata from a feed on one build
1st
Of the month, when the report lands without anyone touching it
2 to 4
Weeks to build and hand over a typical pipeline
Figures come from client accounts between 2023 and 2026. Automation pays back in hours rather than rankings, so it is measured differently from the rest of the work.
Find out the same week, not the next quarter
Rank and index monitoring that emails you when something moves enough to matter. Tuned so it stays quiet, because an alert that fires every day gets filtered within a fortnight.
Built on the tools you are already paying for
Usually n8n or a scheduled Python job pulling from the APIs you already have. No new subscription, no platform you have to learn, and the whole thing documented so it is not locked in my head.
How an automation engagement runs
STEP 01
Watch
I sit through the manual process once and write down every step, including the ones people forgot they do.
STEP 02
Pick
Not everything should be automated. We choose the parts that are genuinely mechanical and leave the judgement calls alone.
STEP 03
Build
The pipeline gets built, run beside the manual process for a cycle, and the two outputs compared before anything is switched off.
STEP 04
Hand over
Documented, with the credentials in your accounts and a note on what to do when it breaks. It will break eventually.
The monthly report used to eat most of a morning. Now it turns up on the first without anyone doing anything, and I got an email about a page dropping before I would ever have noticed.
Dan Reyes
Owner, Northside Heating and CoolingAutomation questions I get asked
What tools do you build this on?
Mostly n8n for workflows and Python for anything that needs real data handling, pulling from the GA4, Search Console and Ads APIs. Where you already have a tool that does the job, I use that instead of adding another.
What happens if it breaks after you hand it over?
It runs in your accounts with your credentials, and it comes documented, so any developer can pick it up. If you are on a retainer I maintain it. If not, I am available hourly.
Can you automate the content writing?
Metadata and schema from structured data, yes, with a human reviewing it. Actual page copy, no. Generated commercial pages read like generated commercial pages and they do not hold rankings.
Is this worth it for a small site?
Usually not. Under a few hundred URLs the manual version takes twenty minutes and automating it costs more than it saves. It earns its place on large catalogues or multi-location businesses.
What are you rebuilding by hand every month?
Tell me what your reporting morning looks like. I will tell you honestly which parts are worth automating and which are not.