About

I am Camille. I do the search work myself.

No account manager passing notes to a junior. You talk to the person editing your title tags, fixing your schema and reading your GA4 data.

Book a 20 minute call

How I got here

I started in 2019 doing content for a home services franchise and got curious about why two nearly identical pages ranked so differently. That turned into technical SEO, then analytics, then paid search when clients kept asking who was handling their Google Ads.

Since then I have worked on Shopify, WooCommerce, WordPress, Webflow and a few custom builds. Mostly ecommerce brands doing between 20k and 500k a month, and service businesses covering anywhere from one suburb to forty.

I work remotely and keep a small client list on purpose. Usually six to eight at a time, so nothing sits in a queue for three weeks.

Experience

The story so far

I did not start in search. I started as a marketing student paying for the degree with whatever job I could get, spent six and a half years raising funds for the Red Cross, and only found SEO in 2021. Every one of those jobs is still in how I work.

01 Jun 2007 - May 2011

Marketing student, working

Polytechnic University of the Philippines

I paid my way through a marketing degree. Data encoding for one employer, a fast food floor for another, a retail traineeship in between. Four years of keying records in accurately, reading what customers actually wanted, and watching which products moved. Closer to the day job now than it sounds.

02 Aug 2012 - Aug 2014

Sales and Marketing Officer

Rope Access Services and Consulting Inc., Philippines

Two years, and the first role with marketing in the title. Finding buyers for an industrial service business is the same problem I solve now, just without a search engine sitting in the middle of it.

03 Nov 2014 - May 2021

Fund Generation Representative

Philippine Red Cross, Rizal Chapter, Paranaque City Branch

Six and a half years asking people to give money to something they could not yet see the result of. A target every month and a very short answer to whether the pitch worked. The best training in conversion I could have asked for, and the longest run of my career.

04 Mar 2021 - Aug 2021

Senior SEO Specialist

Canadian Web Designs

The switch into search. Six months in, what I liked was not the rankings. It was that every change I made had a number attached to it the following month.

05 Aug 2021 - Dec 2022

SEO Specialist

Get Cleaning Clicks

Sixteen months, my first long stretch of full time SEO, and the first time I carried accounts end to end rather than working on someone else's list.

06 Nov 2022 - May 2023

SEO Specialist

Leadspring

Seven months of the same work at a different scale, which is where I stopped guessing at what to do first and started auditing for it.

07 Apr 2023 - Present

Search Engine Optimizer

WordLift

Ongoing, and the longest running role here after the Red Cross. Semantic SEO, knowledge graphs and AI. The point where search stopped being keywords for me and became structured data.

08 May 2024 - Oct 2024

Junior BI Specialist

Z-Lift Solutions Inc.

Six months of business intelligence work alongside the SEO, on the back of the data analytics training. Reporting stopped being the by-product of the job and became the job.

09 2025 - Present

Data Analyst

Ecommerce company

Where the marketing degree, the monthly targets and the SEO finally sit in one role. Same question I have been answering since the encoding desk: what does the data actually say, and what do we do about it.

How I work

Three things I will not budge on

No jargon in reports

If a sentence in your monthly summary needs a glossary, I rewrite it. You should be able to forward the report to your accountant and have them follow it.