Four projects with the timelines and the tactics. Client names are used with permission. Numbers come straight from GA4 and Search Console.
Nine service areas, one thin page for all of them. We built proper suburb pages, cleaned up the Google Business Profile categories and fixed a sitemap that had been serving 404s for a year.
Collection pages had no copy and 340 product URLs were being indexed twice through variant parameters. We fixed the canonicals, wrote 22 collection pages and automated metadata from the product feed.
Ads were bidding on residential terms for a B2B business. Rebuilt the account around contract cleaning intent, added call tracking, and paired it with 34 city pages on the organic side.
Migrated from Magento to Shopify Plus without losing rankings. Redirect map for 4,100 URLs, schema rebuilt, GA4 reconfigured so revenue matched the back office within one percent.
Tell me what you sell and where you serve. I will show you the closest project and what it took.
